How to Make Better Reference Calls

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Creator:

Mark Suster

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Date

Jun 18, 2021

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Outline

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1. Ask for at least 5 references

2. Call each of the 5 references looking for “glowing” feedback

3. Know that all of your questions will go back to the source

4. Seek “disconfirming evidence”

5. “Everybody has negatives”

6. “Here is what some people have said”

7. Getting off-list references

8. Having an accomplice

9. A word on recruiter references

10. How to interpret references

Outseta.on('accessToken.set', function(member) { Outseta.getUser().then(function (result) { console.log(result); if(result['Account']['HasLoggedIn']){ console.log('user is logged in'); try{ let firstName = result['Account']['PrimaryContact']['FirstName']; let lastName = result['Account']['PrimaryContact']['LastName']; let email = result['Account']['PrimaryContact']['Email']; let airtableID = result['Account']['airtableID']; let hubspotID = result['Account']['hubspotID']; let accountUID = result['Account']['Uid']; const userProperties = { 'First name': firstName, 'Last name': lastName, 'Email': email, 'Airtable ID': airtableID, 'Hubspot ID': hubspotID, 'Account ID': accountUID }; heap.identify(email); heap.addUserProperties(userProperties); console.log('completed heap identification'); } catch(e) { console.log(e) } } }); });