PMF for Marketplace Startups with ClassPass Founder Payal Kadakia

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Creator:

First Round Capital

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Date

Jun 18, 2021

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Outline

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1. Shorthands help get you known, not grown.

2. Gauge if you’re powered by steam or wind.

3. At the start, do as much as you can manually.

4. Honor the transaction above all — and let it break you.

5. Don’t overprescribe behavior.

6. Kill your darlings.

7. Find — and flaunt — your metric to rule them all.

8. Abide by Fogg’s equation for user behavior.

9. You’re still launching.

Bringing It All Together

Outseta.on('accessToken.set', function(member) { Outseta.getUser().then(function (result) { console.log(result); if(result['Account']['HasLoggedIn']){ console.log('user is logged in'); try{ let firstName = result['Account']['PrimaryContact']['FirstName']; let lastName = result['Account']['PrimaryContact']['LastName']; let email = result['Account']['PrimaryContact']['Email']; let airtableID = result['Account']['airtableID']; let hubspotID = result['Account']['hubspotID']; let accountUID = result['Account']['Uid']; const userProperties = { 'First name': firstName, 'Last name': lastName, 'Email': email, 'Airtable ID': airtableID, 'Hubspot ID': hubspotID, 'Account ID': accountUID }; heap.identify(email); heap.addUserProperties(userProperties); console.log('completed heap identification'); } catch(e) { console.log(e) } } }); });