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The Cadence: How to Operate a SaaS Startup

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David Sacks

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Date

Jun 18, 2021

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The Cadence: How to Operate a SaaS Startup
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Outline

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  1. First, the four major functions in a SaaS startup — Sales, Finance, Product, and Marketing — are all best run on a quarterly cycle.
  2. However, it’s not the same cycle. Sales and Finance are on one calendar; Product and Marketing are on another calendar. I call these the Sales-Finance System and the Product-Marketing System.
  3. If you snap these two calendars together, it will create a single operating cadence for the company.
  4. Summary
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