Read this content here ↗Outline Click on any section to jump to the relevant portion of the piece! Brand exercises make big decisions easier Introducing the Brand Sprint Set the Stage 1. 20-Year Roadmap (15 minutes) 2. What, How, Why (30 minutes) 3. Top Three Values (30 minutes) 4. Top Three Audiences (30 minutes) 5. Personality Sliders (30 minutes) 6. Competitive Landscape (30 minutes)